Treating customers like cavepeople

caveman.gifThe state of health coverage in the U.S. is absolutely appalling. Consider the recent incident involving Blue Cross/Blue Sheild that my friend at Interprete has had to endure, at great expense of her time and patience – Blue Cross, Blue Shield Chronicles. The notion that a latent condition is a preexisting one is preposterous – it’s like saying you were fated to have this condition, so it was pre-existing.

The citizen journalism angle to this story is interesting too. It is quite remarkable how powerful google alerts can be in the hands of a PR rep or an investigative journalist, and how a mouse can roar in a way that demands a response (let’s hope that we can help insure a positive one).

Subversive tactics which emply tools like Google alerts and ad-words style targeted advertising potentially refute Sunstein’s argument in about disjoint sets of users in cyberspace. His argument basically discounts the ability to spam for your cause and the value in tracking all communications around a particular issue or theme and confronting opposing viewpoints where they occur.

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