First they ignore you…

375789254_a46562dc0e.jpgthen they laugh at you, then they fight you, then you win.

Nature has reported that American Association of Publishers (AAP) has hired a seasoned PR veteran to fight against open access scientific articles

Journal Publishers Hire PR ‘Pit Bull’ to Attack Open Access

I guess they are starting to take this “threat” (or rather, eventuality) rather seriously.

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